Monday, February 15, 2010

coke zero insults maori

This coca cola advertisment disrespects and insults maori culture. It is not right to misappropriate and steal from indigenous cultures to sell your sugar water big global corporation.

And what has been the reaction so far?

From stuff
Maori Party MP Te Ururoa Flavell said Maori would be concerned about their culture being used in such a way: "Obviously we're pretty protective about the mana."
"The Japanese commercial for Coke Zero, features popstar Namie Amuro alongside what advertising agency copy describes as "a troupe of studs from Kiwiland in the traditional Maori haka dance".
coke zero says it all. These giant corporations think they can do anything because they have money but they are wrong.


Steve Julian said...

Actually a pretty good commercial. Your right though, the appropriation of cultural icons, religion, identity, dress is all too common in today's world. Just look at the Russian skaters doing their routine dressed in "Aborigine grab".
It has happened so much in Canada that you can buy Halloween masks with headdress on it.

Marty Mars said...

Kia ora Steve

It is common and more than a little sad and seems to happen all over the place.

The 'face-off' style ads are quite fun but we gotta draw the line somewhere and those halloween marks would be over the line for me too.