The best thing about this “colourblind NZ campaign” launching soon from ansell, is the comedy it will generate. Ansell is a comedic genius and I like this plan of bringing all these 'like-minded people' together so we can know who they are. That is an important part of nation building. Yeah you bastards come-out, come-out whereeveryouare - just joking - ha ha
Note the new term “Treaty Grievers” – ansell is usually good on these pithy, racially divisive terms, but this one is a fizzer. Getting too close to grief which is accurate and that must be avoided when ‘othering’ groups.
My favourite for comedy in this one is the reference to Martin Luther King by ansell. They both share the same dream apparently and ansell is convinced that King would approve of his goals. I would like to see them meet to hear what King thinks of that.
Of course the mention of King is a thinly disguised attempt at showing they are okay with people of colour. It’s pretty ham-fisted though, very iwi/kiwi. ansell has run out of ideas and recycling everything multiple times – sad really but sums up well the campaign and its supporters.